It's in the Numbers!

I often wonder what it will take to get some of the locals to buy into the wine industry here. It makes no sense to think you can remain isolated from the "Big World" out there. It really is the old "sink or swim" when it comes to the wine industry.

In twenty years the US population will have grown by 73 million more mouths! And what do you put in those mouths? Wine, of course. Given the fact that all the great wine areas of our United States have already been put on the map, it stands to reason that it will be these areas that provide the next generation with wine. That's right here in the Umpqua Valley, if you follow me.

The next set of numbers has to do with the average comsuption of fine wine by the American public. That too is on the rise. Even in these hard times, that growth has not slowed. People like wine. They buy lots of it. And we grow it right here.

Come on Roseburg, let's get on the "wine train" and enjoy the dollars to be made. Let's all act like we know what's going on outside our little town and welcome the thirsty tourists that want to explore our wine. We can start with someone with vision that will do what it takes to open a fine dining restaurant here. One whose focus is on our wines.

We can become a World Class wine destination, if only we act that way!