I don't know of any other business that simply gives its product away without demanding a purchase. Yet many of our local wineries still do not charge any tasting fee. For them, I believe it's about the wine and not financial security when they smile and pour out their lives' blood into your glass. They want you to share in the joy that they feel from having taken a bunch of fruit and transforming it into a work of art.
What is the proper response to this largess? Simple: Buy a bottle or two of the wine. Sadly, there are those that miss this important step in the wine tasting experience. To me missing this vital step would be like going to a Mexican restaurant that serves chips and salsa before the meal, then just getting up and walking out after you ate only the chips!
Part of my mission is to help people understand what it means to be on the other side of the tasting bar, having poured wine for six years. Foremost, tasters should have an attitude of gratefulness that they are allowed a taste of wine before they purchase. Again, where else can you sample the goods before you buy? Even if you decide that the wine is not to your liking (and everyone has that right), at least express your warm sentiments for the generosity of the winery.
These winemakers work very hard to bring you the joy of wine. Help support them with a purchase of their wine.
P.S. What's wrong with the photo above? Leave me your answer (comment).
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2 comments:
red wine is being poured into what appears to be a champagne or sparkling wine flute! Very Very bad indeed
Love, DiDi
Red wines need to go into a glass with a bigger bowl, do they not? I am a novice whino, and normally drink whites. The glass in the picture looks like a flute.
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